The Novo-Sibirsk. Constructivism! Project is implemented by an initiative group of citizens interested in preservation of the heritage of constructivist architecture and its popularization as one of the key components of the city's brand. The plan of actions includes involving the city residents and different entities into the work of raising the recognizability of the constructivist architectural heritage in 4 districts of the city and forming growth points for social and cultural activity to ensure their preservation and development. Attention of the city community and of the media to the significance of the event will be ensured by making the constructivist map of Novosibirsk, conducting public events and organizing tours and exhibitions in all the locations. Further evolvement will be ensured by curators oriented at promotion of constructivist memorial buildings through the site-specific projects, creating new points for attracting creative communities and making modern city souvenirs, and developing the tourist potential. All this will highlight the place of the Novosibirsk constructivism in the international context and will create new opportunities for social and cultural initiatives in the city communities and in the inter-regional and international collaborations.